Fair & Lovely, Unilever, India, Hindustan Unilever

Unilever in India to drop to drop ‘Fair’ from ‘Fair & Lovely’ name

The Indian arm of global consumer giant Unilever said on June 25 it would rebrand its skin-lightening cream ‘Fair and Lovely’, which has been criticized for promoting negative stereotypes related to darker skin tones. 

Hindustan Unilever said it would stop using the word ‘Fair’ in the brand, adding that the new name for the cream was awaiting regulatory approvals.

According to Unilever Twitter post: “We’re committed to a skin care portfolio that’s inclusive of all skin tones, celebrating the diversity of beauty. That’s why we’re removing the words ‘fairness’, ‘whitening’ & ‘lightening’ from products, and changing the Fair & Lovely brand name.”

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